Savills says the UK government’s new £4.7 billion first-time buyer programme could steady new-build demand and help lift English housing completions toward 190,000 a year by 2029-30, even as the market remains weak until the scheme starts next spring.
UK first-time buyer scheme may lift housing completions
The property adviser expects the Your First Home initiative to improve sales certainty for housebuilders, support land prices over time and, more broadly, revive confidence in a sector that has been struggling with low transaction rates. It estimates the programme could support about 65,000 sales of newly built homes over five years, though it will not provide the immediate boost seen under Help to Buy because pre-registration only opens in December 2026 and the first purchases are due to complete in April 2027.
That timing matters for the wider housing market and for the UK economy. New-home construction feeds directly into employment, materials demand and local development pipelines, so any policy that stabilises sales rates can help unlock supply. Savills said completions in England could rise roughly 25% from the level it expects in 2026-27, helped by the scheme, a better economic backdrop and improved land availability.
For builders, the design of the support also has practical consequences. Savills said local-authority price caps should make the scheme usable in more parts of the country than the final version of Help to Buy, but may push developers toward smaller homes that fit the thresholds. In London, it sees the measure landing mainly in outer boroughs, where affordability is less stretched than in the centre.
Investors have already been pricing in a better outlook for the sector. Savills shares were last up 5.7% to 1,140 pence on Monday, while Bellway rose 3.4% to 334.6 pence and Persimmon gained 3.7% to 1,284 pence, with the policy backdrop reinforcing expectations that housing volumes can recover after a prolonged slump.
The near-term risk is that the market stays subdued until the scheme is live, leaving housebuilders exposed to weak sales through the winter. The next test will be whether buyers start pre-registering in meaningful numbers and whether the budget support translates into firmer reservations, land demand and completions through 2027.
| Entity | Gains | Losses |
|---|---|---|
| Savills / housebuilders | ▲More sales certainty | ▼Immediate volume uplift delayed |
| First-time buyers | ▲Better access to new homes | ▼Limited near-term availability |
| Landowners / developers | ▲Stronger land demand | ▼Pressure to build smaller homes |
| Existing housing market | ▲Potential supply recovery | ▼Continued weak sales before April 2027 |



