BMW iX4 adds coupe EV with longer range

That matters because range remains one of the most important selling points in the electric-vehicle market, especially in the premium segment where BMW competes with Mercedes-Benz and Tesla for high-margin customers. The iX4 M60 uses dual electric motors with 450 kW, or 612 horsepower, and can sprint from 0 to 100 km/h in 3.9 seconds, putting performance firmly ahead of practicality in the marketing pitch.

BMW is also leaning into pricing power. The iX4 40 xDrive starts at 70,900 euros, while the iX4 50 xDrive begins at 75,900 euros, both above the entry point of the regular iX3. All versions come with all-wheel drive, a sport package and 20-inch alloy wheels, underscoring BMW’s strategy of positioning the car as a lifestyle product rather than a volume EV.

Despite the coupe roof, BMW says rear-seat room remains usable for adults, with only the cargo area taking a modest hit to 490 liters, or 1,600 liters with the seats folded. The M60 version adds an adaptive suspension, 21- or 22-inch wheels and BMW’s highway assistant, which can handle lane changes and overtaking up to 130 km/h.

For investors, the launch is another test of whether BMW can defend margins in a slowing but still competitive EV market by pushing higher-spec variants. The key question now is whether customers will pay extra for the iX4’s styling premium when deliveries begin and how quickly BMW can scale demand without discounting.